Do You want to be a softy? Companies consider the hard-tangible things, such as equipment, sales strategies and inventory as a major contribution to their value. But real power for companies are soft-power based—it is a company’s reputation, consumer relationships, business alliances, and intellectual ideas. These things are valuable BRANDING essentials for striving forward. How we feel about something is one of the most powerful influences we have on how we make choices. Feelings and personal preference, the soft aspects of BRANDING are the major decision makers that create and attract people to you, your company or your product. So…are you ready to be a softy? Are you ready to create your own unique selling position (USP). We are talking about the big idea, a belief system and other things that are relevant or special. Great outcomes require VISION, COMMITMENT and COLLABORATION—this is a way to leverage your BRAND power.You can either take charge of your brand or let it fall into the noise of other brands. Taking charge of your brand requires thinking differently with authenticity. Let Vivace Creative be your muse for authenticity! Our job is to articulte your intentions.