UGC-style ads for DTC brands. Send your product link. We handle the hooks, scripts and finished videos.
Prefer a call? Book 15 minutes
We don't guess what will work. Before we write a single line, we study the ads that are already winning in your category.
We start with thousands of public ads in your category and analyze the strongest examples one by one, breaking down their hooks, pacing, product demos and offers. Your brief starts with research, not a blank page.
We break down how an ad earns attention and builds interest, then adapt that structure to your product. Fresh scripts and visuals, built around your brand.
Every line of your script is scored against the line it's modeled on. If it doesn't score higher, we rewrite it before we film.
Sample ads. All people shown are fictional.
Your product needs a reason to stop the scroll. We find the opening that earns the next second.
Facebook and Nielsen found that a large share of video campaign value arrived before the full story played out.
Campaign value, not click-through rate. Facebook/Nielsen research, published 2016.
If the opening loses the viewer, the offer never gets seen. The first frame and the first line need to give someone a reason to stay.
50%of ad-recall impact lands in the first 2 seconds, per TikTok’s research.
That is why we build the opening before the rest of the pitch.
TikTok Marketing Science, 2021, in Missions for the Modern Marketer, page 18.
Creators cost $150 to $300 a video and take weeks. By the time new videos arrive, the ads you are running have already worn out.
Send your product link. Have a best-performing ad? Share it too. We agree your testing baseline before payment.
1 product x 9 hooks, or 3 products x 3 hooks each. Vertical 9:16, with a test plan.
Send an Ads Manager screenshot. We reply with a 5-minute video naming the winner and the next 3 hooks.
About $1,350 $450
9 US creator videos at $150 each, the low end, come to about $1,350. The founding price is $450, plus the bonuses.
Nine finished ads, 15 to 30 seconds each. Choose how to split your pack.
5
Starts after payment and complete materials.
Full-screen video for Reels, TikTok and Shorts.
A clear first round, without guessing what to do next.
Keep the product, audience and offer consistent when comparing hooks.
Top 3
A teardown of your top 3 competitor ads.
20
20 more hooks to test next.
Kill or scale
Know what to cut and what to push.
Day 10
Send an Ads Manager screenshot. Get a 5-minute video naming the winner and the next 3 hooks.
Beat Your Best Ad
Ads delivered within 5 days. Performance measured during your agreed testing window. Testing terms agreed before payment. See eligibility on the intake form.
$600 $450
For the first 5 brands or until Nov 30.
You pick
1 hero product x 9 hooks Best for finding a winner fast
3 products x 3 hooks each Best for testing more of your range
Bonuses included
Extra product +$150: 3 more ads.
All Sizes +$150: the same 9 ads re-cut for feed (4:5, 1:1) and YouTube (16:9).
4 pack slots a month. Founding price ends Nov 30.
Send your product link. We confirm the scope and agreement before payment.
Claim my 9 adsPrefer a call? Book 15 minutes
$250
Want 9 new ads instead? Beat Your Best Ad is $450.
Order Hook Swap$1,200/mo
20 new ads every month, with its own monthly guarantee.
If none of your 20 eligible ads beats your agreed baseline during the 30-day test window, get 5 extra finished ads with new hooks free.
Testing terms agreed before payment.
Your pack payment counts toward your first Hook Lab month when you upgrade within 14 days. Original 9 + 11 new ads = 20 total.
Start Hook LabBeat Your Best Ad: If none of the 9 beats your best ad within 14 days, you get 3 more hooks free. Hook Lab: If none of your 20 eligible ads beats your agreed baseline during the 30-day test window, get 5 extra finished ads with new hooks free. Testing terms are agreed before payment and shown on the intake form.
Within 5 days after payment and complete materials. There are 4 pack slots a month.
Start with your product URL. Your best ad is optional on the initial form, except for Hook Swap. We agree the baseline for the performance guarantee before payment. Ad claims come only from your own site and reviews.
One revision round on all 9 variants.
You can run the ads you buy as paid ads and on your own brand channels, with no time limit. We never show your ads or results in our portfolio without your written OK.
