See which of your ads are wearing out
Free scorecard for your live ads on Meta, TikTok and Google. See what is working and what to fix first.
Is this you?
Not listed? Try your Facebook page URL.
- Reading your ads...
- Scoring your hooks...
- Comparing with competitors...
What your scorecard looks like
Each score comes with the reason behind it, using your own ads and numbers.
Example scores, not a real brand.
What we score
Hook Variety
How many different ways your ads open.
Ad Freshness
How many live ads are under 30 days old.
Hook Clarity
Is the product or problem clear in the first frame?
Testing Speed
How many new ads started in the last 14 days.
See all 10
Creative Mix
Your balance of video and static ads. For information, not scored.
Human Faces
Face-led versus product-only formats. For information, not scored.
Offer Strength
Ads with a clear offer and a clear call to action.
Angle Range
How many buying reasons your ads speak to.
Placement Reach
Which platforms your ads run on.
Channel Reach
Where we find your ads: Meta, TikTok, Google and YouTube.
How it works
Enter your brand
Type your brand name or paste your website, Facebook, Instagram or TikTok link, then pick your page.
We read your live ads
Our analysis uses public Meta Ad Library data. You connect nothing.
Get your scores
See your overall score and the score new hooks can fix first, free. Add your email to unlock the rest.
Creative signals from public ads. These scores do not measure sales or profitability.
Your 3 lowest scores
How we score
- Overall Ad Health: the average of the scores below, except vs Competitors, Creative Mix, Human Faces, Video on YouTube and Paid Search. These are creative signals, not conversion or profitability measurements.
- Channel Reach: how many of Meta, TikTok and Google/YouTube we found your ads on. Public ad libraries do not cover every country, so not found does not prove you do not run there.
- TikTok Hooks: hook types on your TikTok ads. 5 or more types = 100.
- Video on YouTube: share of your Google ads that are video. For information only, not scored.
- Paid Search: an estimate of monthly search budget and paid keywords. It can miss real spend and is not scored. It only shows with enough data.
- Hook Variety: hook types used. 5 or more types = 100. Meta and TikTok are blended by ad count. A type marked "likely" was our best read, not a sure one.
- Ad Freshness: share of the Meta ads we read that are under 30 days old. We also show how long your longest-running ad has run.
- Hook Clarity: share of labeled ads with the product or problem clear in the first frame or main image.
- Testing Speed: new ads started in the last 14 days. 6 or more = 100. When we find rivals, we show how many they started too.
- Creative Mix: share of your ads that are video versus static. Both formats are valid. For information only. Excluded from Overall and improvement priorities.
- Human Faces: share of labeled ads showing a face. Product-only and face-led ads are both valid. For information only. Excluded from Overall and improvement priorities.
- Offer Strength: share of the ads we read with both an offer and a call to action, checked from their copy and buttons.
- Angle Range: buying reasons used. 4 or more = 100.
- Placement Reach: Facebook, Instagram, Messenger and Audience Network used. 3 or more = 100.
- vs Competitors: your Overall against the average of your rivals. Ahead = 75 or more, level = 50, behind = under 50.
- Hook Variety, Hook Clarity and Angle Range need at least 4 labeled ads.